AirAsia and Plusgrade have teamed up to allow AirAsia customers to bid for upgrades and reserve the seat(s) beside them for extra space and comfort.
The deal was unveiled at the Aviation Festival Asia held in Singapore.
The partnership will offer ancillary services to customers such as upgrades or the ability to reserve open seats beside them, and enable them to experience premium products and services that might otherwise be out of reach – which in turn helps drive revenue for the airline too.
Ken Harris, CEO of Plusgrade, said: “We look forward to supporting AirAsia as they continue to innovate and develop new products and services for their customers, and to expanding our footprint in the thriving Asia-Pacific region.”
Karen Chan, group chief commercial officer at AirAsia shared that the collaboration “will enable us to offer more passengers the chance to access our premium products and services” such as flatbeds or popular seats with extra legroom.
“We are confident that our guests will love this innovative and seamless way to enhance their travel experience,” she added.