Indonesia’s Ministry of Tourism and Creative Economy (MoTCE) and Traveloka have signed a Memorandum of Understanding to focus on strengthening digitalisation, promoting tourist destinations, and organising events in order to attract the Gen Z audience.
For villages that won the Indonesian Tourism Village Award (ADWI), Traveloka will provide training on digitalisation, such as uploading village tour packages onto its platform.
In addition, Traveloka will also support MoTCE’s marketing and event programmes in Indonesia.
Ni Made Ayu Marthini, deputy for marketing of MoTCE, shared that the focus of the collaboration is to enable Gen Z travellers to “work everywhere and travel anywhere”.
Traveloka’s co-founder Albert stated they will support MoTCE’s development and implementation of innovative collaborative programmes, particularly in promoting the five Super Priority Tourism Destinations.
He added that the Kharisma Event Nusantara (KEN) will also be on the Traveloka platform to encourage domestic and foreign tourists to travel to the best events in Indonesia curated by the MoTCE.