Beverage company Diageo is collaborating with EHL Hospitality Business School to develop the capabilities and careers of hospitality professionals in the luxury hospitality industry.
This is in line with Singapore’s refreshed Hotel Industry Transformation Map (2025 to encourage more locals to pursue hospitality careers.
The partnership includes an annual S$10,000 (US$7,611) scholarship fund contribution to EHL Campus (Singapore), access to industry insights and masterclasses from Diageo Bar Academy, a Student Business Project allowing students to work on real-world challenges, and internship opportunities at Diageo’s headquarters in Singapore.
Alexandre Freri, general manager, South-east Asia, JV & emerging markets, Diageo, who is also an EHL alumnus, said: “As we move forward towards our shared vision to build the next generation of hospitality leaders, this fruitful collaboration with EHL Hospitality Business School will ensure that we ‘Keep Walking’ by forming a strong educational foundation for students looking to start and grow their careers in hospitality.”
The scholarship fund will be extended to students through its Singapore Young Leaders Scholarship programme and Diversity and Excellence Scholarship programme respectively.
“We are privileged to work with leading luxury heritage brands from Diageo’s vast portfolio, that share our dedication for capacity building and developing the potential of future leaders in the luxury hospitality and service industry,” said Joshua Gan, regional director of Asia-Pacific at EHL.
