Spark by Hilton is the newest addition to Hilton’s portfolio of brands, billing itself as a brand which will provide a simple, reliable and comfortable stay for every guest at an accessible price.
Signature elements of Spark by Hilton will include Thoughtful Simplicity, Reliable Service, Unexpected Touches, and Consistent Quality.
“In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travellers,” said Matt Schuyler, chief brand officer, Hilton.
“True to its name, Spark by Hilton signifies the start of something great – a moment of ignition as we add energy and momentum into the category and deliver the most reliable and friendly stays. This breakthrough premium economy brand will deliver the essentials done exceptionally well for every guest, every time along with friendly service – ensuring all travellers can enjoy a great hotel experience where they feel truly cared for.”
For developers, this cost-effective conversion brand provides an opportunity for existing properties by reimagining the economy segment and focusing on areas that drive the guest experience while also providing a consistent look and feel across each hotel.
Owners will also benefit from Hilton’s network effect, business model, and commercial engines, including supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key.
“Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date,” said Alissa Klees, brand leader, Spark by Hilton.
In addition, Spark by Hilton guests will enjoy the benefits of the Hilton Honors guest loyalty programme for the company’s portfolio of more than 7,000 hotels worldwide.