Sustainable Hospitality Alliance, Greenview partner to advance sustainability across the hotel industry

The Sustainable Hospitality Alliance (SHA) and Greenview have teamed up to progress sustainability across the hospitality industry. The partnership will focus on creating innovative tools and initiatives to support the industry to work towards Net Positive Hospitality

Both organisations will build on their previous collaborative work developing the Hotel Carbon Measurement Initiative (HCMI) – which enables hotels to measure the carbon footprint of stays, meetings and events. Used by over 30,000 hotels worldwide, the newly updated tool is applicable to all hotels.

The partnership will create innovative tools and initiatives to progress sustainability across the hospitality industry

HCMI provides consistent, transparent, and globally comparable data, enabling hotels to inform buyer decision-making and track their carbon reduction progress. The tool is used in the Cornell Hotel Sustainability Benchmarking index, the largest industry initiative of its kind which enables hotels and their customers to benchmark sustainability performance.

SHA and Greenview have also worked together to create the Hotel Destination Water Risk Index and build the Hotel Water Measurement Initiative, as well as collaborating with Tourism Declares, the Pacific Asia Travel Association and the World Travel & Tourism Council to create the Net Zero Methodology.

Glenn Mandziuk, CEO, SHA said: “If we are to progress towards net positive hospitality, it is essential that hotels, partners and clients have access to reliable tools to understand the impact of the industry. Having worked collaboratively with Greenview to develop pioneering tools for a number of years, this new agreement will ensure that any and all hotels around the world are able to measure their impact and help create alignment in order to drive significant progress.”

Eric Ricaurte, founder and CEO, Greenview added: “Through this joined-up approach, we aim to facilitate hotels to not only keep track of their impact, but also understand and communicate their progression towards a more sustainable future.”

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