Sharjahverse, a new generation of metaverse tourism for the Emirate of Sharjah, has been launched by Multiverse Labs and Sharjah Commerce & Tourism Development Authority (SCTDA). Using the Multiverse Labs platform, Sharjahverse is said to be the first true metaverse of city scale with economic and social utility.
Sharjahverse, encompassing all of Sharjah at 2,590km2, brings the emirate to a global audience and boosts the tourism economy, as well as creates metaverse jobs for local employees at Sharjah’s iconic sights. It is a photorealistic, physics-accurate metaverse that unlocks commerce, innovation and imagination at scale – adding to realism, the avatars are generated from photographs of actual people.
Khalid Jasim Al Midfa, chairman, SCTDA said: “Transforming the mass market tourism industry towards next-generation, sustainable practices requires a new way of thinking. Virtual tourism in Sharjahverse will provide unprecedented access to almost any location, personalised guest experiences and enhanced entertainment.”
Cliff Szu, CEO, Multiverse Labs said: “Sharjahverse is both the world’s first government-backed metaverse city viewable by the public, and the world’s most realistic metaverse.
“The creation of something on the scale of Sharjahverse just a year ago would have been impossible.”