A new tourism campaign, titled Live fully in Viet Nam, will kick off for 2022-2023, with a focus on casting the country in a “safe, friendly and hospitable” light.
Sharing details on the new campaign on October 5, ahead of the country’s hosting of the Mekong Tourism Forum in Quang Nam next week, deputy minister of culture, sports and tourism, Doan Van Viet said the marketing plan would centre on “smart and sustainable tourism development followed by green and responsible travel”.
Quang Nam, named the green destination of Vietnam’s national tourism year 2022, is said to play “an increasingly important role as part of our tourism cluster strategy”.
Quang Nam, according to Doan, is regarded as a visitor-friendly destination, thanks to its “natural resources and wonderful coastline” as well as “vibrant culinary scene, many cultural attractions, and a diverse history”.
“For tourists seeking a sustainable travel experience where (they) can learn as well as appreciate nature, Quang Nam is home to productive farms, handicraft villages, rivers, mountains, and unspoiled natural attractions,” he added.
Besides Quang Nam, Vietnam is also working towards developing more regions for tourism under the Viet Nam Tourism Development Strategy to 2030.
“The strategy clearly defines our goal in developing modern and holistic infrastructure, especially transport infrastructure in tourism clusters, national tourist sites and areas with tourism potential. We are taking an inclusive approach to tourism infrastructure development, which focuses not only on international-class tourism destinations, such as Hoi An, Sapa, Ha Long, Da Nang, Nha Trang and Phu Quoc, but also on secondary tourism destinations, especially ones with potential to connect to regional tourism networks,” he details.
Vietnam has been part of the Greater Mekong Subregion cooperation for the last 20 years, participating in four regional tourism infrastructure development projects sponsored by the Asian Development Bank. The latest project is the Second GMS Tourism Infrastructure for Inclusive Growth Project.
“These projects were designed to improve the accessibility to secondary tourism destinations in provinces along GMS economic corridors as well as enhance the environmental conditions and urban infrastructure for tourism development,” he said.
With Vietnam’s support of the 2022 Mekong Tourism Forum, Doan said he hopes to achieve three outcomes: “First, to strengthen linkages between the leaders of the sub-region’s tourism industry, with the aim of rapidly recovering the tourism industry in a sustainable, resilient and comprehensive way, to promote the sub-region’s tourism as a common destination.
“Second, to introduce the city of Hoi An, voted as one of the 25 best cities in the world; also, to introduce Quang Nam in Central Vietnam as an ideal destination for green and sustainable tourism, rich in cultural values, full of amenities of a top-class beach resort.
“Third, the Forum demonstrates the recovery of the tourism industry, the return of sellers and buyers in the region, after a period of travel freeze. Our aim is to promote a rapid recovery of international tourism and create sustainable tourism supply and demand.”
He urged tourism leaders and delegates at the event to “focus on practical goals that make the travel and tourism industry better for the benefit of our populations”.