Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have agreed to collaborate on destination promotion, building on the strong momentum of travel reopening in both Singapore and Malaysia.
The partnership will promote Singapore as a destination of choice for travellers with varied interests and give them exclusive access to MAG’s extensive portfolio of travel and lifestyle-related services, which includes both Malaysia Airlines and Firefly. Both airlines currently provide direct flights to Singapore from Kuala Lumpur, Penang, Kuching and Kota Kinabalu.
Malaysia Airlines’ tour operating arm, MHholidays, will also curate travel packages, including flights, hotel stays, attractions and new experiences in Singapore.
Tourism recovery initiatives, including new business opportunities, joint marketing campaigns, branding, and promotional activities will be explored to showcase Singapore as a destination for fresh and innovative experiences.
In addition, stakeholders such as event organisers from Singapore can access Malaysia Airlines’ e-commerce platform, Journify, to cross-sell event and attraction tickets to a wider pool of visitors.
“This collaboration comes naturally after a successful and seamless Vaccinated Travel Lane between Kuala Lumpur and Singapore during the pandemic in 2021, which was well received,” commented Izham Ismail, group CEO, MAG.
Keith Tan, chief executive, STB said: “Malaysia has always been a top source of visitors to Singapore, so STB’s strategic partnership with MAG will play a key role in driving tourism recovery efforts and reinforce Singapore’s position as a top leisure and business destination.
“We are confident that this partnership will reach out to more travellers from Malaysia and help them to discover the wide range of new experiences, events, and activities in Singapore.”