Klook and Central Pattana partnership to boost Thailand tourism

Klook and real estate developer Central Pattana have joined hands to drive travel recovery in Thailand – the first-ever travel platform and retail partnership in the country.

The partnership leverages the strengths of Central Pattana’s leading retail presence (over 37 shopping centres across Thailand’s most popular destinations) and Klook’s digital capabilities and global user base to position Thailand as the destination-of-choice for travellers from key Asian markets, including Singapore, India, Malaysia and Vietnam.

Klook and Central Pattana form the first-ever travel platform and retail partnership in Thailand

“We’re excited to be the first travel and leisure e-commerce platform to partner Central Pattana on an integrated marketing campaign to drive tourist arrivals and increase spending in Thailand,” said Marcus Yong, vice president, global marketing, Klook.

“This partnership enables us to tap on our respective strengths and innovate on offerings that combine travel and retail to help build travellers’ confidence and drive recovery.”

Starting in October, the collaboration will include a variety of digital marketing initiatives and online-to-offline campaigns to increase visibility of Thailand’s tourism businesses and exposure to international markets. Klook will also collaborate with Centara Hotels & Resorts to offer customers curated deals and seamless accommodation booking experiences.

“Central Pattana and Klook share a common goal in reviving Thailand’s tourism industry. We look forward to working closely with Klook to create joint offerings that will attract and help us welcome more tourists back to Thailand by launching exclusive promotions for foreign customers,” said Nattakit Tangpoonsinthana, executive vice president of marketing, Central Pattana.

According to Klook’s data, Thailand has experienced a strong rebound since the start of 2022. There is also a strong demand for car rentals, suggesting that travellers are going beyond the usual hotspots and exploring untouched areas such as Chiang Rai and Pang-Nga.

“At Klook, we are ramping up to support and drive the next stage of travel recovery in Thailand, which will not only see tourists resuming their favourite pre-pandemic activities like eating local cuisines and shopping, but also branching out to discover more of what Thailand has to offer,” added Yong.

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