Swire Hotels brings The House Collective Brand to Shenzhen Bay

Swire Hotels has signed a hotel management agreement to operate a new hotel in Shenzhen Bay under The House Collective brand.

Targeted to open in 2025, this agreement marks another key milestone in Swire Hotels’ expansion plan, following the announcement in July of a new House in Shibuya, Tokyo.

Swire Hotels will operate a new hotel in Shenzhen Bay under The House Collective brand; The Middle House, Shanghai pictured

Overlooking Shenzhen Bay, this new House will offer approximately 115 rooms and 44 serviced residences as part of a premium mixed-use development that includes office towers as well as an events and exhibition space.

The development is located in the heart of Shenzhen’s newest and most prestigious commercial centre, well-connected to key areas within the Greater Bay Area, and in close proximity to the Shenzhen Bay Bridge linking the city to Hong Kong and Guangdong Province.

“We are thrilled to be announcing our new House in Shenzhen, building on the success of our existing properties in the Chinese Mainland and Hong Kong,” said Toby Smith, deputy chairman of Swire Hotels. “We are looking forward to expanding the brand in the Greater Bay Area, the fastest growing and most dynamic region in the Chinese Mainland.”

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