Accor to take Novotel brand to Tasmania

Accor and Singapore’s Fragrance Group will open Novotel Devonport in Tasmania’s northwest in 4Q2022. This will be the fifth hotel in Australia under their collaboration.

The 187-room hotel overlooking the Mersey River will feature a restaurant and bar, 24-hour room service and fitness centre, and a meeting room for up to 20 delegates. It is located nearby the Spirit of Tasmania terminal and with direct access to the paranaple convention centre.

Novotel Devonport in Tasmania will open in the later quarter of 2022

Accor Pacific’s chief executive officer Sarah Derry said: “The presence of this popular international brand will expose Devonport and the greater northern Tasmania region to a broader market and contribute to the region’s ability to attract major conferences, events and groups.”

Novotel Devonport will be tailored to suit both business and leisure travellers, and will fill the gap as a quality accommodation option – something previously lacking in this city despite being a major gateway for tourism and trade.

Fragrance Group’s chief executive officer James Koh said: “We are excited to further develop our partnership with Accor and deliver Novotel Devonport, which will be an elevated addition to north Tasmania’s tourism offering. The city of Devonport is on the precipice of a significant tourism boom, with additional major infrastructure works underway to further enhance the destination. Novotel Devonport is a celebration of innovative interior design, thoughtful detail and, importantly for this location, will provide a great culinary experience for guests and the local community.”

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