Radisson Hotel Group targets 100 new signings by 2025

Radisson Hotel Group is expanding its portfolio in Thailand with plans to add 100 hotels and resorts by 2025 on top of its current six properties – four in Bangkok and two upcoming in Phuket and Pattaya.

Katerina Giannouka, president, Asia-Pacific, Radisson Hotel Group, said: “Thailand is a highly desirable destination offering a wealth of experiences for all types of travellers. The removal of border restrictions is a highly important step in the recovery of the Kingdom’s tourism economy, and we expect to see a strong resurgence of inbound travel over the coming months.”

Giannouka: we expect to see a strong resurgence of inbound travel over the coming months

This move is part of the group’s wider expansion strategy which targets the growth of its current portfolio of 400 properties to over 2,000 hotels and resorts in operation and development by 2025.

Through a combination of organic growth, mergers and acquisitions, and master license agreements, the group will leverage its collection of industry-leading brands including Radisson Collection, Radisson Blu and Radisson, while tapping into growing segments such as resorts and serviced apartments. Key business and leisure destinations will include Bangkok, Phuket, Pattaya, Chiang Mai and Koh Samui, as well as up-and-coming locations across the country.

Radisson Individuals promises greater flexibility and lower investment costs, while also allowing hotels to maintain their unique characteristics and personalities. Also driving this rapid expansion are upper midscale brands Park Inn by Radisson and Radisson RED.

The group will collaborate with shareholder Jin Jiang International and affiliates to accelerate the expansion, granting owners and developers access to an expanded collection of brands in select markets across Asia-Pacific. In Thailand, the group has secured rights to develop and operate 7 Days and Metropolo through individual master license agreements with affiliates of Jin Jiang, as well as securing rights to develop and operate the Golden Tulip, Kyriad and Campanile brands from Louvre Hotels Group.

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