YouGov’s latest Travel & Tourism Report 2022: Youth of Today, Travel of Tomorrow, found that Gen Zs intend to spend more on travel products and services this year (26%), ahead of clothes or accessories (32%) and dining out (27%).
The data collected in April 2022 shows that 25% of Gen Zs globally intend to spend more on travel products and services in the next 12 months, dropping slightly to just over one in five among young 18- to 24-year-olds in Singapore (23%). This is however still higher than other Asian markets like Indonesia (22%) or Hong Kong (6%), where Gen Zs are more conservative in increasing their travel spending in the next year.
Domestic travel (45%) outweighs international travel intention (16%) globally, and the same is observed in the Asia-Pacific region, with over half of Gen Zs in Indonesia (57%), Thailand (55%) Malaysia (54%) planning to take a domestic trip in the next 12 months. Over two in five in China (49%), Japan (44%), and Australia share similar sentiments, together with one in three in the Philippines (33%).
The only territory in Asia-Pacific where international travel intention outweighs domestic is in Singapore, with one in five intending to take an international holiday (20%), and only one in six would take a domestic one (17%).
Additionally, when asked about searching for sustainable travel offers for their next vacation, 42% of Gen Z travellers in Singapore responded positively, making them the second-highest proportion of Gen Zs of the 17 markets covered in the report.
Travel & Tourism Report 2022: Youth of Today, Travel of Tomorrow sets out to understand Gen Zs globally, explore the issues of importance to them, what they want from travel, and the best ways to connect and engage with this future generation of travellers.