Maldives Marketing and Public Relations Corporation (MMPRC) has partnered with South Korean travel agencies – Palm Tour and Honeymoon Resort – on a joint campaign titled, Visit Maldives… the Romantic Side of Life.
The three-month-long campaign aims to promote the Maldives as one of the safest and most alluring honeymoon and romantic destinations.
Headquartered in Seoul, Palm Tour is one of the top honeymoon agencies for overseas travel in South Korea. It has over 15 branches nationwide, and offers a wide range of Maldives products with various flight and resort options.
Honeymoon Resort is also one of the biggest honeymoon travel agencies in the country, and has over 10 years of experience with various Maldives honeymoon products and services.
Both agencies will develop exclusive promotional components online, as well as showcase Maldivian products at fairs, providing latest destination information like visa requirements and guidelines.
Palm Tour and Honeymoon Resort will organise other promotional activities, such as giveaways, to attract attention to the destination from honeymooners and newly-weds.
This campaign is in line with MMPRC’s strategy to maintain the destination presence in the South Korean market.
MMPRC is currently planning familiarisation trips, joint promotions with airlines, and print media advertising campaigns for the South Korean market this year.
Prior to the pandemic, South Korea was the third largest outbound tourism source market in Asia-Pacific in 2019, with 28.7 million international departures. The Maldives welcomed 6,839 travellers from South Korea in 2021. There has been 7,191 tourists from this market to the Maldives as of May 15, 2022.