Accor’s growth in Malaysia on the rise

Accor is expecting its hotel occupancies in the country to surpass 2019 levels by 2H2023, with its presence in every major destination in Malaysia, including Kuala Lumpur and its surroundings, Penang, Melaka, Taiping, Kota Bahru, Johor, Langkawi, Kota Kinabalu, Kuching and Miri.

Garth Simmons, CEO for Accor South-east Asia, Japan and South Korea, shared with TTG Asia that with the recent easing of travel regulations, Accor is expecting a strong recovery on both domestic and main inbound markets with a clear ramp up in 3Q2022 and 4Q2022, in all the destinations where it is present.

Simmons: people are eager to travel and discover new experiences

While the forecast is 19 per cent below 2019 levels by end 2022, Accor hotels in Malaysia have forecasted the average daily rate (ADR) to be in line or even higher than 2019 by end 2022, with premium and luxury branded properties’ ADR less impacted and already on par with 2019.

Simmons revealed that the country’s borders reopened, Accor has seen a strong pick up of international reservations through online channels, especially from the South-east Asia region. At press time, the fastest growing source markets for Accor hotels in Malaysia are from Singapore, Australia and Indonesia.

To help drive recovery, Accor hotels have curated attractive offers to entice local and international travellers alike.

Simmons said: “Our focus continues to be on being locally relevant for the leisure domestic market, offering even more memorable and new experiences powered by our lifestyle loyalty programme ALL – Accor Live Limitless. Leisure guests wanting to explore and experience something different can expect more from their stay.

“Our other key priority is to capture the rebound of international travel through engaging loyalty benefits and targeted campaigns so we can gain greater market share. As restrictions continue to be eased worldwide, people are eager to travel and discover new experiences.”

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