The Ministry of Tourism, Arts and Culture Malaysia is working with the local government and relevant ministries to develop motor homes as a new tourism product.
This new venture came about after getting feedback at the recent Arabian Travel Market that the availability of self-drive motorhomes will attract young families from West Asia to go beyond traditional destinations of Kuala Lumpur, Langkawi and Genting.
Its minister, Nancy Shukri, shared that her ministry will work closely with the Transport Ministry and local councils of every state to develop the required infrastructure before promoting motor homes as a new tourism product.
A pilot project will be initiated in Johor before it is rolled out to other states in the country.
Tourism Malaysia had also received positive feedback from overseas travel trade at the recently concluded Arabian Travel Market. Nancy said the country continues to be a preferred destination as the government has made entry requirements simple by removing Covid-19 testing and quarantine requirements.
Agents from the Middle East had also highlighted the need for additional direct flights and frequencies from West Asia to Kuala Lumpur, she added.
Towards this end, Tourism Malaysia had signed a memorandum of understanding with Emirates Airline to increase air connectivity to Malaysia, and to promote Malaysia as a unique travel destination. There will also be joint activities to drive tourism recovery.
Nancy was speaking at a press conference after launching the Domestic Tourism Recovery Plan 2022 and the revamped version of the Cuti-Cuti Malaysia (Holiday in Malaysia) song in an effort to boost domestic tourism, which local industry players are banking on this year while waiting for international tourism to return to normalcy.
To date, more than 500,000 foreign tourists have visited Malaysia since the borders reopened on April 1 and Nancy was confident that the target of 2 million foreign tourists set by the government and RM8.6 billion (US$1.9 billion) in tourism receipts would be achieved by end of this year.