TAT, Thai AirAsia join forces for new Thailand tourism campaign

The Tourism Authority of Thailand (TAT) and Thai AirAsia are putting power behind the Amazing New Chapter: Rediscover Thailand Get ready to go to Thailand campaign, which is aimed at millennials and young couples from Singapore.

Singapore is a key visitor source market for Thailand, and the new campaign is among the various joint marketing activities the TAT Singapore Office is working on.

TAT and Thai AirAsia collaborate on the new Thailand tourism campaign

The campaign utilises Thai AirAsia’s Singapore-Don Mueang and Singapore-Phuket routes for travel in May to July 2022. Millennials and young couples are expected to take up over 3,000 seats on these routes during that period.

New tourist attractions and activities, as well as tourism-related facilities and offers have been created to promote the Singapore-Don Mueang route. TAT Singapore Office is also organising a media fam trip to Thailand from May 12 to 15.

Tanes Petsuwan, TAT deputy governor for international marketing – Asia and South Pacific, said: “With various factors supporting the return of tourism to Thailand, among them the relaxing of entry requirements to the kingdom, easing of travel restrictions in source markets worldwide and resumption of commercial flights, this is a great opportunity to stimulate travellers’ decision-making. This latest marketing campaign is expected to have a positive effect on the Thai tourism industry in the second half of this year.”

Santisuk Klongchaiya, CEO of Thai AirAsia, affirms the airline’s support for Thailand’s tourism industry, and revealed plans to add a Singapore-Chiang Mai route.

Thai AirAsia currently operates a daily flight on the Singapore-Don Mueang route, and two weekly flights (Tuesday and Saturday) on the Singapore-Phuket route.

For 2022, TAT expects Thailand to welcome 10 million foreign tourist arrivals, generating 625.8 billion baht (US$18 billion) in tourism revenue. Arrivals from short-haul markets are expected to include 1.1 million arrivals from South-east Asia, 200,000 arrivals from Australia, and 450,000 arrivals from South Asia (India) – with travels starting from April 2022 onwards.

Thailand recorded more than 85,000 foreign tourists from May 1 to 6, 2022, with arrivals from Singapore ranking third after India and Malaysia, ahead of the UK and the US.

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