The Hong Kong Tourism Board (HKTB) has unveiled new developments and experiences that are aimed at generating a positive ambience when international travel resumes.
Sharing these recovery plans as well as tourism trends at the Tourism Update 2022 on May 6, HKTB chairman Y K Pang emphasised that the destination has “never stopped building and upgrading its tourism infrastructure”.
He noted that the fifth wave of the pandemic is subsiding, and that “daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors”.
“With these new infrastructure elements and the support of the central and Hong Kong SAR governments, Hong Kong’s competitive edge has held firm and we can head towards new horizons with confidence,” Pang remarked.
HKTB executive director Dane Cheng said that for the coming year, the destination will focus on generating a positive ambience in the city, stimulating consumption, and maintaining Hong Kong’s profile globally by launching Hong Kong Summer Treats.
The campaign will provide a wide range of discounts and promotional offerings, beginning with Arts in Hong Kong – an initiative that supports international art and cultural events, such as Art Basel, which will return in a physical format.
HKTB will bring back more world-class events, including the Hong Kong Wine & Dine Festival and Hong Kong WinterFest, as safety measures are gradually relaxed.
Cheng shared: “These promotions will generate a positive ambience in Hong Kong and demonstrate how we have returned to normal. HKTB will then launch extensive promotions, including the tactical Open House Hong Kong campaign, to welcome back visitors when the time is right. To better respond to market needs, we will also strive to enhance the visitor journey into a seamless experience through a comprehensive digital transformation.”
Research by HKTB found that travellers are keen to visit Hong Kong for her cleanliness, local culture, in-depth experiences, unique cuisine, accessibility, and ease of communications. Her position at the heart of the dynamic Greater Bay Area, and wealth of new tourism assets and infrastructure shows potential for Hong Kong’s tourism future.
Other new developments to further enhance Hong Kong’s world-class tourism infrastructure include contemporary art museum M+, Hong Kong Palace Museum, Kai Tak Sports Park, and the third runway at Hong Kong International Airport, which is expected to go into service within the next couple of years.