Penang kicked off her first trade and media fam trip conducted since the start of the Covid-19 pandemic, with participants coming from Singapore and the programme being supported by Tourism Malaysia, Singapore office.
The fam trip, which started on March 29, was attended by six media representatives, four travel agents, a representative from Tourism Malaysia, Singapore office, two representatives from Tourism Malaysia headquarters, and one representative from Air Asia.
Speaking at a press conference at The Prestige Hotel, Yeoh Soon Hin, head of Penang State Exco for Tourism Development, Arts, Culture and Heritage, said there was a need to gradually revive the industry and put in place initiatives to generate economy activities that support the tourism industry.
Yeoh noted that recent measures to allow domestic travellers to visit Penang as well as Singapore’s Vaccinated Travel Lane with Penang, launched March 16, have led to stronger tourism performance for the destination.
“Penang is home to us Penangites, yet it is also a destination filled with the known and unknown treasures to be discover by visitors. That is why Penang remains one of the top destinations for travellers throughout the years,” he elaborated, adding that Singapore is Penang’s second biggest arrival market just after Indonesia.