Meliá Hotels International is partnering with Infinite Luxury Group, a sales, marketing and communications specialist for unique and luxurious hotels and destinations worldwide, to intensify its positioning and presence in the Chinese luxury travel market.
Bernardo Cabot, area managing director China, Meliá Hotels International, said the partnership brings “strong support” to the company’s business in the luxury segment and will boost the number of luxurious and unique travel experiences for both guests and stakeholders.
Chiming in on the new partnership, Joanne Tang, founder and CEO, Infinite Luxury Group, said: “The hotel group has beautiful hotels and resorts in China, and around the world, and we believe that the luxury Chinese traveller will appreciate the Spanish warmth and hospitality.”
Tang noted in a press statement that well-heeled Chinese travellers are now “seeking unique travel experiences while longing for the borders to reopen to travel overseas”, making this an opportune time for Infinite to introduce Meliá Hotels International to its luxury network.
Meliá Hotels International targets the luxury travel segment with its premium Gran Meliá Hotels & Resorts brand. There are now Gran Meliá Chengdu and Gran Meliá Xi’an in China, with plans for a third hotel, Gran Meliá Zhengzhou, in the coming years.