Keen to recapture the valuable Indian travel market as travel freedom returns, InterContinental Singapore has appointed India-based Avenir Research Marketing to strengthen its market presence in the country and rebuild demand through the Singapore-India Vaccinated Travel Lane (VTL).
According to Andreas Kraemer, general manager of InterContinental Singapore, India was one of the hotel’s top tourism source markets pre-pandemic.
“The current two-way quarantine-free travel between India and Singapore via the VTL has been a booster for us,” he remarked.
Kraemer is confident that the partnership with Avenir as well as the agency CEO Ashish Bhandari’s global outlook, industry know-how and solid sales representation in the Indian market will boost inbound bookings and cement the hotel’s status as the preferred luxury accommodation in Singapore.
Bhandari said the agency would “drive the five-star hotel’s offerings to established industry influencers and over 4,000 travel agents across India”.