PATA welcomes STB to the fold

Singapore Tourism Board (STB) is PATA’s newest government member.

Welcoming STB to the PATA family, CEO Liz Ortiguera said: “Their focus on wellness, innovation and sustainability in the post-pandemic landscape is in line with PATA’s mission in acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia-Pacific region. STB understands that as we look towards recovery, constructive and coordinated cooperation across the region and between all industry stakeholders is critical.

“I look forward to working with them to support their strategic initiatives and welcome them into the PATA global community.”

PATA’s Liz Ortiguera (left) and STB’s Keith Tan at the ASEAN Tourism Forum 2022 in Preah Sihanoukville, Cambodia

Keith Tan, chief executive, STB, added: “STB looks forward to working with PATA and its members to drive sustainable tourism development and to support the recovery of travel and tourism in the Asia-Pacific. PATA also plays a leadership role in bridging knowledge gaps, fostering cross-cutting cooperation and bringing strategic partners together. We look forward to sharing our experiences and contributing to these efforts.”

Currently, STB is working towards Covid-resilience and recovery for Singapore, as tourism remains an important economic pillar for the country. The Board has focused its efforts to transform the industry by driving innovation, building digital and marketing capabilities and forging partnerships beyond the tourism industry. Together with tourism stakeholders, STB is also reimagining Singapore’s products and experiences with a focus on areas such as health and safety, technology, as well as sustainability.

STB also regularly reviews and updates the tourism regulatory framework to ensure its relevance in the current business environment, while providing support and incentives to catalyse the private sector to take the lead in investing for growth.

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