Pan Pacific Hotels Group (PPHG) is redefining the loyalty game with the revamped Pan Pacific Discovery, as part of Global Hotel Alliance (GHA)’s reimagination of the Discovery loyalty programme.
With this elevation, members of Pan Pacific Discovery can now savour more benefits with a new easy-to-use digital rewards currency, Discovery Dollars (D$); enjoy additional discounts on room rates, dining experiences and more; move up with faster tier progression; as well as earn and spend D$ on premium hotel amenities and experiences, including all PPHG-owned dining outlets across its global portfolio.
Pan Pacific Discovery now offers four tiers of membership: Silver, Gold, Platinum (above), and Titanium
The overhaul of Pan Pacific Discovery marks a significant shift from the previous programme, which provided member recognition based on stays and accumulated room nights.
Cinn Tan, chief sales & marketing officer, PPHG, said: “The new Pan Pacific Discovery is built around the evolving expectations of our customers, who told us that they would like a rewards-based loyalty programme.”
Under the revamp, Pan Pacific Discovery has rolled out new rewards currency Discovery Dollars, or D$. At check-out, D$ earned on previous stays can be used towards the hotel room, room upgrades, dining, spa treatments, and more. The percentage earned on eligible spend increases with membership tier status, starting at four per cent and rising to seven per cent.
Pan Pacific Discovery now offers an expanded four tiers of membership: Silver, Gold, Platinum, and Titanium. New members achieve Silver status upon joining the programme and are entitled to benefits from their first stay. Tier progression can be achieved more easily and faster through three ways: number of stays, spend across eligible purchases, and number of GHA hotel brands stayed in.
Additionally, Titanium members can now benefit from status sharing, with the option to gift their tier to a friend or family member each year. All members are eligible for additional room rate savings of 10 per cent or more.
Pan Pacific Hotels Group (PPHG) is redefining the loyalty game with the revamped Pan Pacific Discovery, as part of Global Hotel Alliance (GHA)’s reimagination of the Discovery loyalty programme.
With this elevation, members of Pan Pacific Discovery can now savour more benefits with a new easy-to-use digital rewards currency, Discovery Dollars (D$); enjoy additional discounts on room rates, dining experiences and more; move up with faster tier progression; as well as earn and spend D$ on premium hotel amenities and experiences, including all PPHG-owned dining outlets across its global portfolio.
The overhaul of Pan Pacific Discovery marks a significant shift from the previous programme, which provided member recognition based on stays and accumulated room nights.
Cinn Tan, chief sales & marketing officer, PPHG, said: “The new Pan Pacific Discovery is built around the evolving expectations of our customers, who told us that they would like a rewards-based loyalty programme.”
Under the revamp, Pan Pacific Discovery has rolled out new rewards currency Discovery Dollars, or D$. At check-out, D$ earned on previous stays can be used towards the hotel room, room upgrades, dining, spa treatments, and more. The percentage earned on eligible spend increases with membership tier status, starting at four per cent and rising to seven per cent.
Pan Pacific Discovery now offers an expanded four tiers of membership: Silver, Gold, Platinum, and Titanium. New members achieve Silver status upon joining the programme and are entitled to benefits from their first stay. Tier progression can be achieved more easily and faster through three ways: number of stays, spend across eligible purchases, and number of GHA hotel brands stayed in.
Additionally, Titanium members can now benefit from status sharing, with the option to gift their tier to a friend or family member each year. All members are eligible for additional room rate savings of 10 per cent or more.