IHG hires Adeline Phua as development director for SE Asia and Korea

IHG Hotels & Resorts has appointed Adeline Phua as director, development for the South-east Asia and Korea region.

In this newly-created role, Phua will be supporting the strategic growth of IHG brands in South-east Asia, focusing on its luxury and lifestyle portfolio, and establishing a China desk to facilitate cross border investments and cooperation for the region.

Phua brings 16 years of global experience in hospitality strategy, planning, development, ideation and concept creation, feasibility, valuation, investment and asset management across China, Asia Pacific, Europe, and the Americas.

Based in China for the last 13 years, she joins IHG from an Asia practice of a Swiss cross border real estate investment and hospitality advisory firm based in Shanghai where she was founder and partner. Prior to that, she was senior director at Starwood’s Greater China development team and partner at HVS in Asia Pacific, first based in Singapore and then moving to Shanghai in 2009 to establish their China practice.

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