Singapore Airlines (SIA) and Tourism Australia have signed a new multi-year strategic marketing deal to jointly promote leisure tourism to Australia.
This renewed agreement follows a separate agreement between Tourism Australia and SIA, signed earlier this year, aimed at promoting business events travel to Australia.
The three-year agreement will see the two parties provide joint funding to promote travel from a number of key inbound markets including the UK, Germany, Singapore, India and Indonesia. It is an extension of an existing partnership that sees collaboration to promote Australia as a premier tourism destination.
The Singapore Airlines group, including low cost carrier Scoot, currently operates more than 140 services per week from seven Australian cities direct to Singapore.
SIA’s chief commercial officer, Lee Lik Hsin, commented: “This partnership with Tourism Australia will allow us to jointly promote leisure travel through our Singapore hub, further driving traffic from key markets so that our customers can explore the beauty and diversity of Australia in 2024 and beyond.”
Tourism Australia’s managing director, Phillipa Harrison, added: “At this critical time when international travel is continuing to rebuild and return to growth, we are excited about formalising our partnership with Singapore Airlines to urge more travellers to choose Australia for their next holiday.”
