Top News New names, logos for Singapore’s wildlife parks in Mandai Wildlife Group rebranding By TTG Asia / Posted on 15 October, 2021 16:58 Wildlife Reserves Singapore has been renamed as the Mandai Wildlife Group, which will be the new corporate entity encompassing both the zoological park operations and the ongoing rejuvenation work at the Mandai precinct. Singapore’s wildlife parks will be located together in the new integrated destination that is being named Mandai Wildlife Reserve. With the parks now under one brand, the group also announced changes to the visual identities of its parks. A keeper at Mandai Wildlife Reserve in the new uniform (Photo credit: Mandai Wildlife Group) While the Singapore Zoo and Night Safari retain their names, River Safari has been renamed River Wonders, and the new bird park replacing the Jurong Bird Park will be named Bird Paradise. Dedicated to bird conservation, the new park will house one of the largest numbers of threatened avian species under human care. The reserve will also feature Rainforest Wild, which offers explorations within a rainforest setting. A new Masterbrand Mandai that embodies the passion and commitment for a thriving, biodiverse planet was also unveiled alongside the new corporate identity. Its new tagline, Come to life, serves both as an invitation to come closer to nature and experience the wonders of wildlife at Mandai Wildlife Reserve, and a call to take action and protect the planet by making better choices every day. “Mandai Wildlife Group is committed to the vision of thriving wildlife and human communities living side-by-side, in well-functioning ecosystems”, said Group CEO, Mike Barclay. “In working towards this vision, our focus therefore goes beyond protecting animals and habitats, to encompassing community support, championing sustainable living and promoting nature-based solutions to mitigate climate change. Our rebranding comes at a critical time when action is urgently needed to mitigate climate change and reverse the devastating decline in the earth’s biodiversity.” The Group will continue to support field conservation work by deploying its wildlife expertise in the areas of conservation planning, veterinary services, animal care and research. Aside from the new developments under the new Mandai Rejuvenation Project, Mandai Wildlife Group continually re-invests in its wildlife parks. Among the enhancements in the pipeline for the existing parks include a new amphitheatre at the Night Safari and a revamped Kidzworld in Singapore Zoo. In complementing the suite of virtual learning journeys and back-of-house guided experiences, the group will also roll out the Ranger Buddies, an expanded programme with phygital activities. The rollout of the new brand identity and logos, along with additional visual assets, has commenced with a change in the group’s corporate attire and the rollout of new platforms such as the website, social media channels, e-tickets, and key park signages. The complete brand changeover is expected to take place by the end of 2022.