Top News BWH’s Aiden makes Australian debut in Sydney By TTG Asia / Posted on 13 July, 2021 13:32 BWH Hotel Group will debut its lifestyle brand, Aiden by Best Western, in the Australian market in the form of a boutique property located in the Pyrmont precinct of Darling Harbour, Sydney. Slated to open in September 2021, Aiden Darling Harbour will be housed in a remodelled 1930s Art Deco building and will feature a collection of 88 luxe and compact rooms, in addition to a combined lobby, cafe and bar. Aiden Darling Harbour will join the brand’s 14 properties across the world, including Aiden by Best Western Cheongdam in Seoul, South Korea (above) The property overlooks Pyrmont Bridge and Darling Harbour. Rooms will offer a pillow menu, a meditation channel, double-glazed windows and blackout blinds, and adjustable lighting. The Aiden brand entered the market in 2018, representing a new lifestyle offering for the mid and upscale segments. Since then, Aiden has expanded to 14 properties located in the US, Germany, Austria, South Korea, France and Italy.