Top News Malaysia, Saudi Arabia strengthen tourism, cultural ties By TTG Asia / Posted on 21 June, 2021 15:18 Malaysia and Saudi Arabia recently held a virtual meeting to discuss potential collaborative initiatives to revive the tourism and cultural industries in the two countries. Among the initiatives discussed between the two governments were the sharing of information on policies and best practices, especially in measures to rehabilitate the tourism industry from the impact of Covid-19; as well as the joint promotion of tourism through social media and digital platforms to increase travel demand for both countries. Malaysia, Saudi Arabia in talks to promote tourism and cultural exchange; Riyadh skyline pictured Other areas include the exchange of best practices on the sustainable management of cultural heritage sites as tourist attractions; in addition to the forging of close collaborative relationships between arts, heritage and cultural institutions and promotion of Muslim-friendly tourism. The virtual meeting was between Malaysia’s minister of tourism, arts and culture, Nancy Shukri, and Saudi Arabia’s tourism minister Ahmed Al-Khateeb. According to a press statement from the Ministry of Tourism, Arts and Culture Malaysia, these discussions are expected to open up greater opportunities in the field of tourism between Malaysia and Saudi Arabia in particular, as well as countries in the Middle East in general. In 2019, Malaysia welcomed 121,444 tourists from Saudi Arabia, which has traditionally been the country’s main source market from the Middle East.