HK tourism businesses fund perks to promote vaccination

Perks and prizes are up for grabs this summer for Hong Kong residents that choose to get vaccinated against Covid-19, courtesy of several local tourism businesses that have pledged their support for the government’s inoculation drive.

This month, Ocean Park and Hong Kong Disneyland have respectively prepared US$26 cash coupons and US$32 gift bags for eligible residents, while Cathay Pacific is hosting a lottery that dangles a ‘flycation’ onboard an A321neo as the ultimate prize plus a total of 20 million Asia Miles mileage for 110 residents.

Vaccination rewards offered by a host of businesses are helping to raise Hong Kong’s daily vaccination rate

Genting Cruise Lines is running the Go! Super Seacation Sweepstakes for Hong Kong residents that agree to a jab. Five prizes are offered, including the grand prize of an All-You-Can-Cruise Annual Pass that comes with accommodation in a Deluxe Balcony Stateroom for up to four guests, worth about US$500,000 million.

Genting Cruise Lines, president, Kent Zhu, said the move was to thank Hong Kong residents for their enthusiastic support towards the company’s cruise resumption as well as their continued efforts in the fight against the pandemic.

Hotel companies have jumped behind the territory-wide vaccination drive too. Chinachem Group, which owns Nina Hospitality, has set aside US$2.6 million worth of accommodation vouchers across its properties, cash vouchers and dining passes.

Real estate firm Great Eagle Group has also introduced the Stay Safe and Save package that offers 1,000 room nights every month from June 1 to August 31, 2021 at 50 per cent off. The incentive, available at participating hotels such as The Langham, Hong Kong, Cordis, Hong Kong, and Eaton HK, is reserved for guests who have received both doses of a Covid-19 vaccine.

Langham Hospitality Group, CEO, Stefan Leser, told TTG Asia: “We need to play our part in helping with the vaccination effort, as we want Hong Kong to reach herd immunity at a quicker pace. Getting vaccinated is a step in the right direction and will bring us much closer to the long-awaited recovery of the hospitality sector. We hope that by offering these very attractive enticements, we can encourage more residents to get vaccinated so that our borders may open and travel will resume safely for everyone.”

In addition, Hong Kong Tourism Board is now considering a new round of Free Tours and Staycation Delights redemption programmes as well as ‘seacation’ offers to residents who have been vaccinated. Details on the redemption programmes are expected to be released later this month.

Hong Kong’s tourism businesses are not the only ones financing pro-vaccination campaigns. As of June 14, HK$160 million (US$20.6 million) worth of offers have been rolled out by businesses from various industries. Vaccinated residents can potentially earn dining and shopping vouchers and gold bars, set up fixed interest rate savings accounts with a local bank, or enter lotteries that could win them Mercedes-Benz cars, a flat in Kwun Tong worth US$1.4 million, and cash coupons redeemable for first-hand property purchases.

These perks appear to be paying off, as Hong Kong’s daily vaccination rate has surged substantially. At press time, 3,006,207 doses have been administered. Daily vaccination rate is nearly hitting 46,000 compared to an average of 7,000 at the start of the vaccination programme in late-February.

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