Top News PATA joins tourism coalition pushing sustainable recovery By TTG Asia / Posted on 14 May, 2021 12:48 The Pacific Asia Travel Association (PATA) has become a signatory of The Future of Tourism Coalition with the global mission to place destinations at the centre of recovery strategies. PATA CEO Mario Hardy said: “While decades of growth before the outbreak of the Covid-19 pandemic have been celebrated by the travel and tourism industry, it has also placed many destinations at risk – environmentally, culturally, socially, and financially. PATA joins The Future of Tourism Coalition to chart a more sustainable direction for tourism post-Covid “As the industry looks towards recovery, it must realign around a strong set of principles in order to bring about long-term sustainable and equitable growth. We encourage all of our members, partners, and affiliated organisations and businesses to show their support and become part of the movement by joining as a signatory to this initiative.” The Coalition was formed in 2020 by six global NGOs including the Center for Responsible Travel (CREST), Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation. Since then, nearly 550 organisations have signed up to the Coalition’s 13 Guiding Principles, which place destination needs at the centre of tourism’s new future. Those Principles call for signatories to: see the whole picture, use sustainability standards, collaborate in destination management, choose quality over quantity, demand fair income distribution, reduce tourism’s burden, redefine economic success, mitigate climate impacts, close the loop on resources, contain tourism’s land use, diversify source markets, protect sense of place, and operate business responsibly. The Coalition will support the industry by providing the tools, guidance and collaboration to ensure a stronger path forward and encourage signatories to sign on and share their perspectives and experiences to collectively work towards a more just, equitable, and sustainable future for all. Interested travel and tourism stakeholders can join as signatories here.