Top News Dusit taps into wellness to drive growth By TTG Asia / Posted on 10 May, 2021 17:19 Thailand’s Dusit International has introduced a new group-wide wellness concept, Devarana Wellness, which aims to weave well-being elements into the entire stay experience at Dusit properties worldwide. The new concept goes beyond Dusit’s traditional spa offering to deliver meaningful experiences focused on holistic well-being, and serves as a vehicle for the brand to tap into growing global demand for wellness experiences. Dusit Thani Maldives now offers a range of wellness activities including meditation Taking its name from the Thai-Sanskrit word for “a garden in heaven,” and blending ancient Thai healing practices with innovative wellness concepts, Devarana Wellness has been specially created to deliver holistic wellness experiences based on three key principles. These include ‘Pause’ (comprising yoga, meditation, breathwork, Thai herbal medicine, and activities that enhance emotional resilience); ‘Focus’ (comprising personalised food menus and fitness and movement activities for physical vitality); and ‘Growth’ (comprising workshops focused on sustainability, community outreach programmes, and special retreats for families, couples, and business and leisure travellers). Other wellness initiatives being rolled out at Dusit properties worldwide include the offer of essential oils on arrival, the provision of premium beauty/grooming kits in guest bathrooms, and the screening of in-room video clips showing meditative sleep rituals. Each property will focus on guests’ most shared concerns, including destressing, detoxifying, and enjoying a deep restorative sleep.