Hong Kong-based Urban Resort Concepts (URC) is leveraging on Chinese demand for luxury hotel and resort experiences to “selectively grow its portfolio with owners” beyond the region.
The hotel management, technical services, master planning, hospitality advisory and consultancy services company has projects in various stages of development in Moganshan, Shenzhen and Pudong Shanghai in China; and in Kyoto and Tokyo in Japan.
URC’s portfolio now comprises The PuLi Hotel and Spa, Shanghai (opened in 2009), The PuXuan Hotel and Spa, Beijing (2019) and The RuMa Hotel and Residences, Kuala Lumpur (2018).
Luxury hospitality leader, Mark DeCocinis, recently appointed as CEO to helm the expansion, said “there was an opportunity” to be in “destinations across the world where our guests would like us to be”.
DeCocinis noted: ““We are experiencing a strong recovery in China and I am optimistic we will see continued growth through the rest of this year.
“China is leading the recovery and as intra-regional travel rises, we will see Asia-Pacific recover in the short-term and from 2022, global recovery.
“Our long-term vision is to create handcrafted destination properties whose unique artistry is appreciated and value appreciates, in alignment with owners who have acquired prime real estate in the best locations.”
URC could reach 20 to 25 properties in key destinations around the world in the next 10 years, he opined.
DeCocinis continued: “An Urban Resort Concepts property with or without a residences component, creates synergies for a real estate developer. This immediately adds tremendous value through our luxury branding and services.
“From our philosophy and approach to service, location and the creation of each property, we are crafting a category which has no direct competition.
“What defines the ultra-luxury experience at Urban Resort Concepts is an affinity with being relaxed at home, evoking a tranquil sense of zen through detailed design which allows you the freedom to express your true self, even when the outside world seeks to impose.”