James Cook University to lead discussion on value of luxury tourism

James Cook University’s (JCU) Singapore Tourism Studies Group and Singapore Business School have partnered Boutique Lifestyle Leaders Association (BLLA) to lead exchanges between industry and academic institutions for the integration of intellectual ideas and professional practice, with the first panel on April 30 focusing on the role of luxury tourism in industry recovery.

The discussion will centre on luxury travellers’ contribution to a sustainable tourism industry recovery

Daniel Andre Langer, principal of Equite, will kick off the morning session with a presentation on the Survey of Luxury Travelers & Covid 19, and a discussion will follow with industry leaders – Lindsey Ueberroth, CEO of Preferred Hotels & Resorts; Gabor L Vida, managing director of Rosewood Washington DC; Kelly Bricker, director of parks, recreation, and tourism, The University of Utah; Randy Durband, CEO of Global Sustainable Tourism Council; and Karen Yue, group editor of TTG Asia Media.

Panellists will examine current luxury tourism demand and trends, and discuss the possibility of this niche segment being the solution to a sustainable tourism industry recovery.

It will be moderated by Frances Kiradjian, founder and chair of BLLA.

The panel discussion, from 08.00 to 09.15 Singapore time, is free to attend, and registration can be made here.

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