Trip.com Group has launched a new travel marketing hub, Star Store, designed to allow suppliers to expand and enhance their marketing activities on the company’s platforms.
Through this platform, partners will be given a dedicated forum to integrate differentiated and tailored product offerings and develop their exposure with new product promotion initiatives. In addition, Star Store offers partners the tools to deliver a wider diversity of marketing activities, such as membership promotions, live-stream sales, external placement, and more.
Trip.com Group’s Sun Bo announces the launch of the company’s new travel marketing hub Star Store
This latest move is part of the brand’s efforts to build a one-stop travel platform, integrating differentiated travel content, driving huge traffic volume and providing comprehensive travel products to meet the evolving needs of post-pandemic travellers and further support partners.
Star Store enables Trip.com Group partners to expand and upgrade their marketing capabilities across the company’s content distribution channels, such as live-streaming and membership community networks by publishing their own content on the platform to help drive bookings.
Through its traffic management toolkit, the new travel marketing hub grants partners the ability to efficiently match and manage traffic to generate greater exposure for their product and content offerings.
Sun Bo, Trip.com Group CMO, said: “Our new travel marketing hub enables travel ecosystem partners to turn engagement into transactions through enhanced marketing activities on this dedicated platform, sharing in the benefits of Trip.com Group’s global user base. Trip.com Group will continue to develop its content and marketing capabilities, applying and expanding this approach to the international market in line with the global travel industry’s recovery.”
Trip.com Group has launched a new travel marketing hub, Star Store, designed to allow suppliers to expand and enhance their marketing activities on the company’s platforms.
Through this platform, partners will be given a dedicated forum to integrate differentiated and tailored product offerings and develop their exposure with new product promotion initiatives. In addition, Star Store offers partners the tools to deliver a wider diversity of marketing activities, such as membership promotions, live-stream sales, external placement, and more.
This latest move is part of the brand’s efforts to build a one-stop travel platform, integrating differentiated travel content, driving huge traffic volume and providing comprehensive travel products to meet the evolving needs of post-pandemic travellers and further support partners.
Star Store enables Trip.com Group partners to expand and upgrade their marketing capabilities across the company’s content distribution channels, such as live-streaming and membership community networks by publishing their own content on the platform to help drive bookings.
Through its traffic management toolkit, the new travel marketing hub grants partners the ability to efficiently match and manage traffic to generate greater exposure for their product and content offerings.
Sun Bo, Trip.com Group CMO, said: “Our new travel marketing hub enables travel ecosystem partners to turn engagement into transactions through enhanced marketing activities on this dedicated platform, sharing in the benefits of Trip.com Group’s global user base. Trip.com Group will continue to develop its content and marketing capabilities, applying and expanding this approach to the international market in line with the global travel industry’s recovery.”