Top News Star Alliance to plant second office in Singapore By TTG Asia / Posted on 23 March, 2021 13:12 Star Alliance will set up a management office in Singapore later this year, a move its Chief Executive Board believes will put the global aviation network in a stronger position to deliver its post-pandemic strategy. The establishment of the Singapore office will give Star Alliance two “centres of excellence” internationally, it said in a press statement. Star Alliance will set up its second global office in Singapore, joining the first in Germany The Singapore office will complement the long-standing office in Frankfurt, Germany and will focus on progressing its strategy in digital customer experience. Two members of Star Alliance, Lufthansa and Singapore Airlines, have established innovation hubs in Singapore, another benefit as Star Alliance continues its digital customer experience innovations. Singapore was selected based on considered criteria, such as access to innovation and global competitiveness. Singapore has also been ranked highly for the ease of doing business by the World Bank on a consistent basis and has been ranked the most competitive country in the world on several occasions.