Indonesia tourism players oppose government’s latest Grab collaboration

Indonesia’s Ministry of Tourism and Creative Economy’s recent plan to launch a new digital tourism marketplace in support of Grab Indonesia’s travel investment has irked local tourism players who said that the move neglected existing platforms that were already serving the industry.

Jongki Adiyasa, executive director of Ina Leisure Tour and Travel, pointed to, which was created by state-owned telecommunications company Telkom and currently provides 2,400 tour packages, 2,000 homestays, 300,000 hotel rooms and 3,000 travel destinations.

Industry representatives urged the government to make use of existing and established digital tourism marketplaces, like, instead of creating a new one with Grab Indonesia

Instead of creating a new digital tourism marketplace, Jongki said the government should instead scale up

“If the minister deems that is not good enough, let’s invite experts to improve its performance,” he said, adding there was no guarantee that a new platform would immediately perform.

Bahriyansyah, secretary general of the Association of the Indonesian Tour & Travel Agencies (ASITA), also expects the government to make better use of existing marketplaces like ASITA’s created last year.

According to Bahriyansyah, is an inclusive marketplace where travel companies, hotel and homestay operators, transport rental providers, and spa operators could join.

Should the government go ahead with its plan with Grab, both Bahriyansyah and Jongki hoped that the well-being of local travel and tourism players would be considered, such as by allowing them to market their products on the platform. This would minimise the ongoing struggles of local players.

Grab’s investment in the country’s travel and tourism industry involves the creation of the Grab Travel Pass service in five priority tourism destinations, namely Labuan Bajo, Mandalika, Likupang, Borobudur and Toba Lake. The pass allows tourists to book hotels as well as purchase attraction tickets and tele-medical services.

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