Top News Visit Maldives kicks off global recovery campaign By TTG Asia / Posted on 24 November, 2020 12:22 Visit Maldives has commenced a month-long global media campaign to promote the island nation as one of the most preferred tourist destinations to key global markets across various platforms. These markets are India, the UK, Russia, Middle East, France, German-speaking markets, Turkey, Singapore, South Africa, Italy, Hong Kong and Asia-Pacific. Visit Maldives continues its marketing efforts to promote the destination as a “safe haven” for visitors Under the slogan “Rediscover Maldives…the sunny side of life”, the campaign will utilise local and international media channels in mainstream and travel trade print to promote the destination in these key markets, said the Maldives Marketing and Public Relations Corporation (MMPRC) in a statement. Key points highlighting the safety and unique selling points of the destination will be featured across several mediums including ads and advertorials placed on leading global publications. Alongside digital media publications, the decision to utilise print media was made as it remains a vital source in reaching travel trade across various markets. Emphasis will also be placed on all tourism products in the Maldives to showcase the unique experiences available to tourists. An online brochure will be circulated which details essential information for tourists before their visit to the Maldives, including an introduction on the destination’s loyalty programme and Covid-19 travel insurance for tourists, as well as data on flight connectivity from various parts of the world. Furthermore, it will touch upon the international safety recognition the Maldives has received; the Safe Travels Stamp granted by the WTTC; and the Airport Health Accreditation by the Airport Council International. According to recent data, over 50,000 tourists have arrived in the Maldives since the reopening of borders. With the gradual increase in tourist arrivals, MMPRC anticipates that this rate will “peak in the foreseeable future”.