Tourism Australia has seen a spike in interest for its Aussie Specialist Program, an online training resource for the outbound travel trade, among agents in Singapore, Malaysia and Indonesia.
Across these three markets, Tourism Australia has conducted over 90 online training sessions over the last six months, reaching a cumulative audience of more than 17,000 people, shared Brent Anderson, regional general manager, South & Southeast Asia, Tourism Australia.
Spanning a spectrum of topics from nature and wildlife, food and drink, to self-drive holidays, the sessions were presented by the programme’s trainers, alongside members of the Australian tourism industry.
Anderson said: “We know that safety and security will always be a top factor for travellers from our region, even more so in the new travel environment. We believe Australia’s wide open spaces, national parks and wildlife encounters will be key experiences travellers will look for, and one of the best ways to experience these would be on a self-drive holiday.”
He urged visitors to venture beyond city tours to explore regional areas and the outback, many of which, such as the Blue Mountains in New South Wales, Kangaroo Island in South Australia and the Scenic Rim in Queensland, were badly affected by last year’s bushfires.
“Our Aussie Specialists are a great resource to help travellers plan and book their Australian holiday for when border restrictions are eventually lifted and travel resumes,” he said. “So they are even better equipped with information on planning a safe and enjoyable holiday in Australia.”