Skyscanner has launched Travel Insight Vision, a business intelligence tool which analyses traveller behaviour by capturing flight search and intent data in order to help airlines, airports and DMOs navigate an ever-changing travel landscape.
With analysing travel demand now more important than ever, the Saas platform features a new dedicated Covid-19 impact module, tracking the changes in flight demand amid the fluid pandemic situation. Travel Insight Vision provides data within less than 12 hours from the previous day.
The module looks at market and route trends, up to 12 months ahead, and provides insights into traveller mindset and willingness to travel in the near future, broken down by market. Airlines can decipher the best strategies to return routes to market, adjust inventory algorithms accordingly and navigate their way towards recovery from Covid-19 impact.
Michael Docherty, commercial lead for data products at Skyscanner, said: “The way the aviation sector worked before simply won’t work anymore; pricing strategies can no longer rely on the booking curves of last year, capacity decisions are being driven by open borders and quarantine restrictions, and travel demand is changing every day.
“Our sector is facing unparalleled dynamics. It has never been more essential to have insights from real-time data to respond quickly to potential business opportunities and mitigate risks. Every day, we are unveiling new trends within the travel landscape – from a massive rise in demand for domestic travel to a growing popularity of shorter booking windows as travellers wait until the last minute to book their trips. We want to empower our partners to truly understand this new world of travel and sharpen their vision of the future.”
In addition, the new SaaS offering features a Performance module, which provides competition analysis for airlines and airports, looking at evolution and competitiveness. Travel Insight Vision will allow airlines and airports to analyse the competitor landscape in relevant markets and on specific routes, as well as monitor price evolution.
