A TTGmice feature on the role event dining functions play in facilitating networking, achieving sustainability goals and delivering unique destination experiences has scored this year’s PATA Gold Award for Business Article.
The feature, titled Food For The Soul, was produced by TTG Asia Media’s editorial staff, Rachel AJ Lee, Adelaine Ng and S Puvaneswary. It was published in the July 2019 issue of the monthly magazine.
This is TTG Asia Media’s seventh PATA Gold Award for Business Article in the past decade. TTGmice has scored in this category in 2009, 2011, 2013, 2014 and 2018 previously; TTG Asia Luxury was recognised in this category in 2016.
This year’s PATA Gold Award ceremony was conducted online in the afternoon of September 24, as part of Virtual PATA Travel Mart 2020. A total of 23 organisations and individuals were recognised.
PATA presented 20 Gold Awards to such organisations as Banyan Tree Hotels & Resorts; Department of Tourism, Government of Karnataka; Designated Areas for Sustainable Development Administration; Kazakh Tourism National Company JSC; Macao Government Tourism Office; Mekong River Tourism; Outrigger Hospitality Group; Sampan Travel; SriLankan Airlines; Taylor’s University; and Tourism Authority of Thailand.
Kerala Tourism, India received the PATA Gold Award 2020 Grand Title Winner in Marketing for Education and Training for its Human by Nature Print Campaign.
The Grand Title Winner in Sustainability was presented to YAANA Ventures, Thailand, for the Anurak Community Lodge.
The Grand Title Winner in Human Capital Development was bestowed to MGM China, Macao, China for its Unleashing Greatness – MGM’s Human Capital Development Initiative.
Commenting on the virtual initiative, PATA CEO Mario Hardy said: “This was the first year that we announced the winners live and it was an absolute pleasure to celebrate their accomplishments during the Online PATA Gold Awards Presentation.”
“The achievements of this year’s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the Covid-19 pandemic,” he added.
The Macao Government Tourist Office remains the event’s partner and sponsor, as it has done for the last 25 years.
Maria Helena de Senna Fernandes, MGTO director, said: “As we look forward to restarting tourism in the ‘new normal’, more than ever we will have to come up with solutions ‘outside the box’ to ensure that tourism is not only safe, but also seamless and appealing. Macao is honoured for its long-standing support to PATA in this inspiring initiative, on our way to transform the city into a world centre of tourism and leisure.”