Top News Hotel booking platform Atastay birthed to tap luxury demand By Cheryl Ong / Posted on 9 September, 2020 17:00 Singapore-based travel startup Tastech has launched an online booking platform called Atastay featuring a curated collection of luxury hotels across South-east Asia. Most of the hotels listed on the website have been visited and verified by local senior travel specialists to match luxury travellers with the most unique and localised hotel experiences, according to a press statement. “There are too many five-star hotels on other online booking platforms. Users who are still looking to plan special holidays such as a honeymoon or that annual family vacation may need to spend quite some time on research (including reading up on numerous hotel reviews) to find the right destination and accommodation,” said Takaya Tomose, founder and CEO of Tastech. “Atastay carefully curates and conducts these stressful and mundane researches to guarantee that your stay will be special. In fact, during our many site visits in preparation for the launch of Atastay, we have discovered so many unique boutique and well-operated family-friendly hotels in Singapore facing visibly less human traffic during this (Covid) period, and we find it a pity.” On Tastech’s decision to launch a luxury hotel booking site amid these challenging times, its sales and marketing manager Traven Koo told TTG Asia that the team saw a silver lining of opportunity as the pandemic triggered greater demand for luxury products like private chartered planes and high-end accommodation. Atastay is a combination of the words ‘atas’, a local slang which means high-class, and ‘stay’. All properties on the platform come with an “Atastay Rating”, which grades hotels on a five-point scale, based on cleanliness, location, service, rooms and facilities. Hotel facilities, in-room amenities, room types, F&B options as well as services are also listed under each property. Koo said that besides the aforementioned selection criteria, featured hotels have been selected for the uniqueness of the stay experience, such as the hotel layout, quality of room finishing, and views from the room. Atastay’s catalogue will be expanded gradually, and the company will continually refine these selections based on customer feedback and its local surveillance, he added. Another main feature of Atastay is its rewards programme called Atas Points, where registered users earn points that can be converted into cash rebates to offset future purchases. Koo said that an affiliate programme is also in the pipeline where members will enjoy a wide array of benefits at participating restaurants and brands. As well, Atastay members can unlock monthly exclusive offers which could range from dining experiences and deals on luxury goods to prize draws. More information is available on www.atastay.com. The site is also available in different languages for Vietnamese, Indonesian and Thailand travellers.