Klook Malaysia is seeing a rise in demand for nature-focused staycations and theme park hotels close to home, as the country’s tourism sector looks to the domestic market to pave the way for industry recovery.
The travel booking platform recently launched a collection of exclusive staycation experiences for Malaysians, where accommodation were bundled with additional perks such as free massages, food and beverage credits and attractive passes.
Emily Tan, marketing lead of Klook Malaysia, shared: “We have been experiencing a surge of demand among Klook users for both nature-focused staycations and theme park hotels. For instance, some customers enjoy a tropical paradise at Ipoh’s Belum Rainforest Resort to escape the usual hustle and bustle.
“Meanwhile, travelling groups with children prefer to stay at hotels with theme parks nearby, such as Legoland Hotel Malaysia and Hard Rock Hotel Desaru Coast. This allows both the parents and children to get an enjoyable travel experience.”
Ever since the interstate travel ban was lifted in June, Klook Malaysia has seen consumers go from joining home-based experiences like online workshops to exploring outdoor recreation, such as diving trips or staycations. The most-searched destinations by local users in June were Kuala Lumpur, Penang, Ipoh, Langkawi, Johor Bahru and Sabah.
Tan said: “Although we are still in the early stage of business recovery, we have already witnessed strong traction with our home-based and domestic experiences. Locals have booked items from attraction passes to afternoon tea packages at five-star hotels.”
Asked about forward bookings for 4Q2020, she shared: “We remain optimistic there will be a continued demand for local-based activities and experiences, especially so with the upcoming public holidays.”