The annual Singapore Food Festival (SFF) will go virtual for the first time this year, and its offerings extend beyond just online cooking classes.
Taking place across two weekends – August 21-23 and 28-30 – SFF 2020 will bring Singapore’s culinary gems to life in the form of online and offline food tours, live and in-person masterclasses, chef collaborations, food bundles and limited-edition food merchandise.
On its virtual food tours, local TV personality Chua Enlai will take participants through the historical Tanjong Pagar, Chinatown, Katong and Joo Chiat precincts to discover stories behind popular eats, heritage food businesses and lesser-known food gems.
Physical guided tours of these destinations will also be offered over the two weekends, conducted by local tour guides. More details will be announced.
SFF 2020 will also feature exclusive merchandise. These include a range of T-shirts under Uniqlo’s UTme!, featuring eight limited-edition designs of popular hawker dishes such as laksa, kueh tutu and nasi lemak, by local illustrator Mandy Kew.
Other merchandise include Passion Gao Siew Dai, a beer exclusively developed by craft brewery Brewerkz for the festival; Chicken Rice Pretz, a collaboration between Glico and Wee Nam Kee; bakery Cedele’s prawn otah cookies and Violet Oon’s signature Sambal Bajak and Goreng Chilli.
To bring culinary flavours to participants at home, the event will have 17 free-to-view live masterclasses, featuring award-winning chefs such as Cheryl Koh of Tarte by Cheryl, Julien Royer of three Michelin-starred Odette, as well as bartending honchos Colin Chia and Charmaine Thio of speakeasy bar Nutmeg & Clove, ranked #32 in Asia’s 50 Best Bars 2020.
Selected masterclasses will also be available in person at restaurants, while participants can opt to purchase ingredient boxes and have them delivered to their doorstep.
Mobile marketplace Shopee will also host food bundles for delivery that feature tantalising dishes demonstrated in the live masterclasses. As well, social media app Snapchat will launch foodie-themed filter lens on August 21.
SFF 2020 is a highlight under the recently launched SingapoRediscovers campaign, which seeks to encourage rediscovery of Singapore’s local offerings and stimulate domestic demand.