ITB Asia 2020 pivots online

A trio of events – ITB Asia, MICE Show Asia and Travel Tech Asia – will take place in a virtual format from October 21-23, 2020, Messe Berlin (Singapore) announced on Thursday.

Originally scheduled on the same dates, ITB Asia and MICE Show Asia are the latest in a laundry list of travel trade shows to go virtual, due to the uncertainty over global travel restrictions and safe distancing measures.

The virtual event will be hosted on a newly developed platform, also known as the ITB Community, which is set to launch on August 12, 2020.

In addition to hosting this year’s edition of ITB Asia, MICE Show Asia and the inaugural Travel Tech Asia, ITB Community will also facilitate a year-long virtual engagement programme for key stakeholders which will allow them to continue forging new partnerships and strengthen existing business relationships with important players in the region.

Katrina Leung, managing director, Messe Berlin (Singapore), said: “We undertake a huge responsibility as Asia’s leading travel trade show to adapt and serve the travel trade community in recovery. Taking into consideration the need for businesses to connect, it is imperative for us to unite the community to enable business meetings to take place for a seamless knowledge exchange. ITB Community will be the latest permanent addition to a wide variety of offerings we have for our customers to tap into for their business success.”

The three-day virtual event for ITB Asia, MICE Show Asia and Travel Tech Asia will incorporate key features such as business matching between buyers and sellers, conference sessions, and virtual exhibitions.

The 2020 virtual edition for ITB Asia, MICE Show Asia and Travel Tech Asia will be complimentary and serves as a value-add to all confirmed exhibitors of ITB Asia 2021. With over 5,000 pre-qualified international MICE, corporate and leisure buyers invited with a full-access pass to the exclusive virtual event, the three-day event will be available 24/7 to attendees to access business matching, conference sessions and the exhibitor directory.

The ITB Asia, MICE Show Asia and Travel Tech Asia live event will be rescheduled to next year, October 27–29, 2021, at Sands Expo & Convention Centre, Singapore.

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