Skyscanner has launched a new service allowing airlines to showcase their fare options and extra ancillaries at the start of the user journey so travellers can make informed and value-based booking decisions.
The Fare Families functionality, which is within Skyscanner’s direct booking platform, has been designed to maximise fare revenue.
Airline partners will be able to showcase fare options and extra ancillaries at the start of the user journey
Accessible pricing (51 per cent) and clear airline policies (49 per cent) were named as the top types of information that travellers would look for once restrictions were lifted in a recent Skyscanner survey.
Airlines including Aeroflot and Westjet are among the first to go live with the new service, showing travellers their wide range of fare options and ancillaries content such as checked bags, seat selection and priority boarding. The content is displayed within a seamless and mobile optimised branded flow, without the need for re-directs to complete the final purchase.
Singapore Airlines, Norwegian, S7 and Virgin Atlantic have also been on-boarded and will soon be able to display their own fare options and ancillaries to travellers.
Skyscanner commercial director Cat King said in a statement: “The travel industry is at the beginning of a recovery journey, and as part of that journey, we want to set our airline partners up for success. As the shift to mobile accelerates, travellers will demand more choice and information upfront, as well as simpler and faster ways to book using their phones.”
Skyscanner has launched a new service allowing airlines to showcase their fare options and extra ancillaries at the start of the user journey so travellers can make informed and value-based booking decisions.
The Fare Families functionality, which is within Skyscanner’s direct booking platform, has been designed to maximise fare revenue.
Accessible pricing (51 per cent) and clear airline policies (49 per cent) were named as the top types of information that travellers would look for once restrictions were lifted in a recent Skyscanner survey.
Airlines including Aeroflot and Westjet are among the first to go live with the new service, showing travellers their wide range of fare options and ancillaries content such as checked bags, seat selection and priority boarding. The content is displayed within a seamless and mobile optimised branded flow, without the need for re-directs to complete the final purchase.
Singapore Airlines, Norwegian, S7 and Virgin Atlantic have also been on-boarded and will soon be able to display their own fare options and ancillaries to travellers.
Skyscanner commercial director Cat King said in a statement: “The travel industry is at the beginning of a recovery journey, and as part of that journey, we want to set our airline partners up for success. As the shift to mobile accelerates, travellers will demand more choice and information upfront, as well as simpler and faster ways to book using their phones.”