Cross Hotels & Resorts has appointed Buzz Travel Marketing India as its exclusive GSA in the South Asian country.
In a press statement, Paul Wilson, executive vice president, commercial at Cross Hotels & Resorts, underscored the importance of the Indian travel market, noting that “more than 50 million people (are forecasted) to take overseas trips this year”.
“For many years, India has been a key source market for Thailand and the South-east Asian region. Indian business and leisure travellers contribute to a diversity of segments that include weddings, MICE, leisure, FITs and group travel. In 2019, Thailand alone received 1.9 million Indian arrivals, setting a new record for tourism trade between the two countries,” said Wilson.
The hospitality group’s partnership with Buzz Travel Marketing, which has more than 25 years’ experience in the travel business, will help to boost its global distribution network and propel its presence in India.
“Working to garner a first-rate response from the India market for Cross Hotels, Buzz Travel Marketing will channel its vast experience in the field of tourism in providing an agile and personified service, backed by an expert team of professionals,” Wilson added.
The brands currently under the group’s portfolio which will be available to its Indian guests include X2 (Cross To), five-star hotels and resorts; X2 Vibe, lifestyle hotels and resorts; and Away Resorts and Villas, casual resorts and retreats.
Currently, Cross Hotels & Resorts operates 24 properties across Thailand, Indonesia and Vietnam, with a further 2,000 rooms under development.