Ovolo Hotels gets a wonderful new brand positioning

Ovolo Hotels' new brand positioning

Hong Kong’s Ovolo Hotels have taken on a fresh look and identity with the unveiling of a new brand campaign, Wonder. Full., created in collaboration with branding and identity agency THERE.

The campaign, which adopts a fresh approach to art direction, is aimed at “capturing moments of wonder, inspired interiors and delightful details”, and to better convey “each hotel’s unique character and offerings”.

Ovolo Hotels’ new brand positioning

As part of the hotel group’s rebranding, artworks will be featured across a suite of key guest touchpoints, from hotel key cards and in-room loot bags to the company’s website and social media assets.

“A major component of Ovolo’s brand evolution was realigning the identity with the overall and unique hotel experience. Sophisticated yet creative and quirky interiors, and an increasingly design-savvy audience gave us an opportunity to elevate our brand whilst maintaining the innovative, disruptive yet cheeky spirit that continues to drive us in everything we do,” Ovolo Hotels founder and CEO, Girish Jhunjhnuwala, said.

In addition, Ovolo has also unveiled the By Ovolo Collective, a new collection of hotels including Nishi Apartments Canberra, The Sheung Wan Central Hong Kong (previously Mojo Nomad Central), and Ovolo’s new Bali property, which is slated to open in 4Q2020.

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