Malaysian Inbound Tourism Association (MITA) is organising a week-long e-travel fair in late March, with the date to be confirmed, to push for the recovery of the domestic sector in view of the coronavirus outbreak.
It is heeding the tourism minister’s call to focus on domestic tourism as a quick fix to overcome the current slowdown in the tourism sector.
MITA president Uzaidi Udanis said many of its members, including hotels, inbound agents, retailers and transport companies, have been badly affected by the overall slowdown in the tourism sector.
He added that MITA has negotiated special deals with discounts up to 70 per cent to be offered by local airlines, hotels and attractions during the travel fair.
Unlike previous fairs, this one will see MITA introducing digital platforms to sell the packages as well as a physical fair in Kuala Lumpur.