Booking.com has launched a new pilot app, CityBook, a responsive digital guide designed to help travellers navigate their destination by providing curated recommendations, showcasing local offers and discounts, and featuring content to help travellers get accustomed to the city.
Using machine learning, CityBook analyses the traveller’s location, makeup of their group (family, couple or solo), at which stage they are in their trip, as well as weather and real-time availability, to provide contextually-based recommendations.
The CityBook products, content and features will then be rolled into the core Booking.com app.
Ram Papatla, vice president of experiences at Booking.com, said: “With CityBook, we want to put all the best possibilities for experiencing a city in the palm of your hand. Bouncing between dozens of sites and apps to get the best information and then still having to book everything separately is not the most enjoyable or seamless process. We want to help people focus on the fun part of travel planning – inspiration – and make the booking and organisation for a trip a snap, with actionable content that’s all bookable in a couple of taps and all conveniently organised in one place.”
The app is available on Android and iOS devices, or users can log onto the web version of the CityBook site on a desktop or mobile.
Currently available in Amsterdam, London and Paris, CityBook is slated to launch in Tokyo, New York, Berlin, Barcelona and Rome in coming months.