A line-up of speakers, including executives from technology giants Grab, Line, Facebook and Google Travel, will be sharing their hotel marketing, revenue and distribution expertise at the Direct Booking Summit: Bangkok on February 19-20.
Summit delegates will also be hearing from hotels of all sizes, including Oyo, Onyx Hospitality Group, JPark Island & Resort, Discovery Hospitality, and Jumeirah Hotels & Resorts, on how they drive their direct bookings.
Looking forward at future opportunities hotels may have in their digital marketing will be a key theme of this year’s Direct Booking Summit, epitomised by a session on super apps, led by Shawn Heng, regional head of business development and Grab for Business, Grab; and Pruthisith Prateepavanich, head of technology innovation, Line Corporation.
In an engaging debate, the duo will assess the impact of WeChat, Grab, Line and Traveloka on hotel distribution; and share how attendees can leverage those platforms to drive more direct bookings.
Revenue managers will be able to benefit from key discussions at the Summit, including a debate on the benefits and consequences of OTA’s discount schemes and short-term rate manipulation. Ratchaya Termsilkanok, vice president, revenue and e-commerce, Cross Hotels & Resorts; Sunish Sadasivan, vice president, e-commerce and revenue management, Chroma Hospitality; Michael Belanger, vice president revenue and distribution, GCP Hospitality; and Nicolas Durand, senior director of global distribution, Jumeirah Hotels & Resorts, will shed light on quick wins in revenue and discuss ways to create a lasting strategy.
In her keynote talk, Blessy Townes, vice president & head of digital, Discovery Hospitality, will share how to easily adapt a data-led approach to one of the most effective direct booking strategies – content marketing. From tracking your ROI to learning the secrets to success on social media platforms, Townes will help hotels of all sizes to build a content strategy that drives conversion.
As well, Rotsen Quispe, vice president product marketing and growth, Oyo, speak on the company’s disruption of the hotel landscape in Asia-Pacific.
Furthermore, Malte Jess, business manager & regional product lead, Travel Vertical Search APAC, Google, will run an interactive session for hoteliers getting started on the platform, while Rabin Gupta, corporate general manager, digital marketing, Compass Hospitality, will lead a deep-dive that can help hoteliers boost their properties’ performance on metasearch.